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Lovely afternoon with "Peixotinhos" Isa 18, Olivia 16 and Felipe 14, Friends of PeKi, in São Paulo designing a Logo and a message to save our Environment

It is "Fool's Day", but unfortunately, this is true:

“Lose The Plastic”: 300 million tons of plastic created worldwide each year!!!!

CALL ACTIONS: Huge shift in minds!!!!!!

It is not about recycling, it is about wasting less! However, changing few daily habits can drastically reduce our plastic consumption, and more importantly for us at PeKi, it gives a positive example to our future generation, the one that will lead the real changes and help our Planet to be healthy and happy.

"Only not using plastic bags or straws is not really saving our planet. But, indeed it is changing our mindsets and our very basic routines that will create a powerful movement to engine practical solutions, and more importantly, it is the power of influencing the new generation and the deal makers". - Steven Kurutz, NYTimes

"The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” – Albert Einstein.

Einstein’s observation is truly relevant to engage this new generation with the sustainability chain and wellness education, which is all connected. We have to change our thinking!!!

Starting from us, the grown ups, “The Role Models” for them.

“Treating plastic like a drug habit that needs to be kicked is a LIFESTYLE pledge being shared by more consumers, horrified by the nearly 300 million tons of plastic created worldwide each year, much of it in the form of single -use-items like straws, that end up in landfills or the OCEAN.” - Explains Ms. Beth Terry, 54 years, an accountant who lives in Greenbelt, MD.,

“To exist in a modern world without plastic, however noble a goal, may not actually be possible. If you gathered up all your plastic waste each week, you would have a huge mound on the floor: WHERE TO EVEN BEGIN?”

“The one thing I try to emphasize to people is to go step by step.”

“Don’t try to do everything at once” - advices Ms. Terry

9 Ways to Set Yourself Free

1. Carry a reusable bag.

This is Plastic-Free-Living 101. Take a cloth bag to the grocery store, farmers’ market, drugstore and anywhere else you may be given a plastic bag.

2. Use plastic-free containers.

Glass or metal jars can be used to store grains, nuts, flour and other foods, as well as laundry detergent, dish soap and body creams. But don’t automatically purge all of your plastic containers; that creates unecessary waste

3. Pack a travel kit.

Bamboo cutlery and a nonplastic food tray, straw and water bottle will eliminate the need for most single-use plastics while on-the-go. “Restaurants and vendors all over the world are getting much more used to people bringing their own containers,” said Jay Sinha, a founder of Life Without Plastic, an online store.

4. Buy in bulk.

To avoid food packaging, shop the bulk aisle at the market and bring your own glass containers. Weigh the jar beforehand to avoid being overcharged.

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5. Buy used items.

Some household plastic is unavoidable, especially in modern appliances. So until they make an all-metal vacuum cleaner, Beth Terry, who writes the blog My Plastic-free Life, suggests buying secondhand, through Craigslist or at a thrift shop. “I’m not buying new plastic,” she said. “I’m also avoiding the packaging.”

6. Recycle “good” plastics.

Clear plastic bottles, bottles for shampoos, yogurt containers, toys and reusable food containers have a higher probability of being recycled. Disposable cutlery, cling wrap and coffee cups and lids have very low probability.

7. Wear natural clothes.

Synthetic fibers from clothing “are an enormous plastic pollution problem,” said Mr. Sinha, because they are a key contributor to microplastic pollution. Choose clothing made of fabrics like cotton, wool, hemp and silk.

8. Make your own.

With so many toiletries packaged in plastic, Chantal Plamondon, a founder of Life Without Plastic, became a home chemist. “We make our own toothpaste out of baking soda, coconut oil and essential oils,” she said. “We make body creams out of coconut or macadamia oil.”

9. Do without.

If it’s plastic or nothing, you can always choose nothing.

Recycling Clothes: not necessarily green neither

"Dr. Mark Browne, an ecologist and postdoctoral fellow at the National Center of Ecological Analysis and Synthesis in Santa Barbara, California, has been studying plastic pollution and microfibers for 10 years now. He explains that every time a synthetic garment — one made of manmade rather than natural fibers — goes through the spin and rinse cycle in a washing machine, it sheds a large number of plastic fibers. Most washing machines don’t have filters to trap these minuscule microfibers, and neither do sewage plants that are responsible for removing contaminants. So every time the water drains from a washing machine, plastic filaments are swept through the sewers and eventually end up in the ocean." - Earth Island Organization

“Waste is the most abundant source of energy. When wasting “zero” SUSTAINABILITY tends to infinity”

According to our dear friend and advisor, Jaime Lerner, an innovator, an architect, a former major of Curitiba and former Governor of Paraná, Brazil, a real Urban Acupuncturist:

“Sustainability is an equation between what is saved and what is wasted”

As a practical exercise, it is by creating daily routines focused on respect and well being, we can each have our own Formula to bring conscience and positive change to the world. PeKi’s discussions, programs and activities try to inspire families to:

• consume only what is necessary and fulfilling, while understanding the concept of excess

• build for the common good, create to support evolution and plant to perpetuate life

• understand the importance of choosing brands that value humans and the environment (work source, local producers, clean production and manufacturing)

• be a good example in their attitudes, so every child could inspire the next and cause a positive impact for a change. Everyone can plant a seed.

• respect the Time/Life. Do not take either for granted and use it wisely, with a purpose. Even if the purpose is to replenish your own energy, after all, true love and kindness starts inside.


  1. Experiencing Nature (Loving + Caring)

  2. Thinking Green (less wasting + recycling + planting + composting + consuming right +acting)

“If we are going to save environmentalism and the environment, we must also save an endangered indicator species: the child in nature” - Richard Louv - Enviromentalist

Go greener, go happier, for real.



PS.: Thank you Peixoto Family, Peki's Friends, since Day 1; together and like an UNIT we can do and be better:

"Less is Better than More" - Amo vocês!!!!

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